BA370
Negotiation
Chapter 12 : Best practices in negotiations
Negotiation is an integral
part of daily life and the opportunities to negotiate surround us. While some
people may look like born negotiators, negotiation is fundamentally a skill
involving analysis and communication that everyone can learn.
We reflect on negotiation at a broad level by providing
10 “best practices” for negotiators.
1. Be Prepared
better prepared have numerous advantages, including the
ability to analyze the other party's offers more effectively and efficiently.
2. Diagnose the fundamental structure of the negotiation
Using strategies and tactics that are mismatched will
lead to suboptimal negotiation outcomes.
3. Identify and work away
especially important because this is the option that
likely will be chosen should an agreement not be reached.
4. Be willing to walk away
Willing to walk away from a negotiation when no agreement
is better than a poor agreement.
5. Master the Key Paradoxes of Negotiation
5.1 Claiming Value versus Creating Value
5.2 Sticking by Your Principles versus Being Resilient to
the Flow
5.3 Sticking with the Strategy versus Opportunistic
Pursuit of New options
5.4 Honest and Open versus Closed and Opaque
5.5 Trust versus Distrust
6. Remember the intangibles
Frequently affect negotiation in a negative way and they
often operate out of the negotiation’s awareness
7. Actively manage coalitions
7.1 Coalitions against you
7.2 Coalitions that support you
7.3 Loose, undefined coalitions that my materiel either
for against you
8. Savor and protect your reputation
Starting negotiations with a positive reputation is
essential, and negotiators should be vigilant in protecting their reputations.
9. Remember that rationality and fairness are relative
9.1 they can question their own perceptions of fairness
and ground them in clear principles
9.2 they can find external benchmarks and examples the
suggest fair outcomes
9.3 illuminates definitions of fairness held by the other
party and engage in dialogue
10. Continue to learn from the experience
The best negotiators continue to learn from the
experience.
Question 1: How to Master the key paradoxes of
negotiation?
Answer:
- Honestly and Trust other party
- Claiming value vs creating value
- Sticking with the strategy vs opportunistic options
Question 2: How to Diagnose the
fundamental structure of the negotiation?
Answer:
-Make conscious decisions
-choose strategies and tactics accordingly
Question 3: What is the idea of “Be
willing to walk away”?
Answer:
- No agreement is better than a poor agreement
- Have a clear walkaway point (BATNA)