BA370
Negotiation Chapter 07 : Finding and using
negotiation power
This chapter focuses on leverage in negotiation. By leverage, we mean the tools negotiators can use to give themselves and advantage or increase the probability of achieving their objective. Leverage is often used synonymously with power.
Most
negotiators believe that power is important in negotiation, because it gives
one negotiator an advantage over the other party. Negotiators who have this
advantage usually want to use it to secure a negotiation usually arises from
one of two perception:
1.
The negotiator believes he or she currently has less leverage than the other
parties, so he or she seek power to offset or counterbalance that advantage.
2.
The negotiator believes he or she needs more leverage than the other party to
increase the probability of securing a desired outcome.
There
are five major sources of power :
·
Informational
sources of power
·
Personal
sources of power
·
Position-based
sources of power
·
Relationship-based
power
·
Contextual sources of power
Question 1: What are the 5 major
powers and explain them?
Answer: -Expert Power-
unique, in-depth information about a subject.
-Reward power- rewarding others
-Coercive power-punish others
-legitimate power-people who hold a title in a office
-Referent power- respect or admiration one commands
Question 2: Explain Information
sources of power?
Answer: -its the most common
source of power
--assemble and organize facts and data to support his or
her position, arguments or desired outcome.
-information needs to be 100% accurate.
(expert power)
Question 3: What is moral
orientation?
Answer: A deep-seated belief in
the ideal of equality of power for all- and their willingness to share power
with low power parties.
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