L06 : Graphics and Power Point with a Leadership edge

BA370

Leadership Communication Chapter 06 : Graphics and Power Point with a Leadership edge

This chapter introduces the method of using graphics and PowerPoint in presentation. It is notably using graphics help you deliver your purpose more quickly and more clearly. The graphic can reinforce your message, show clear relationship among the paragraph, and easy to understand and remember. Choosing the right chart in your document is import because it can add to, support, or explain your message best. The main purpose of graph is aid the audience in understanding the data and your central message so you need to make sure the chart can help you communicate your message more effectively.

PowerPoint is a tool to communicate your content more effectively. It was not intended to be a replacement for thinking. It is a medium to help convey that thinking. Some PowerPoint distracters blame the AutoContent Wizard for “dumbing down” presentation and creating presentations devoid of meaningful content.

Question 1: How to creating meaningful and effective text layouts?

Answer:

·         Do not put too many words on the slides

·         Do not have any one bullet as a category

·         Use hanging indents more than one line

·         Avoid widow words, Keep text simple but meaningful

·         Make sure all bulleted items are parallel in structure.

Question 2: What are the guidelines to use animation effectively?

Answer:

·         Use animation only to control the delivery of the message or help the audience with the message.

·         Do not overuse animation or add it just because it is possible.

·         When animation is used to bring in text or autoshapes, the text and shapes should appear or come in from the most logical direction and shortest distance.

·         Avoid using several different animation technique in one presentation.

·         Make sure to test the animation by running the presentation in slide view from beginning to end.

Question 3: What are the guidelines to use color?

Answer:

·         Keep them simple and select color that work well together.

·         Ensure that the colors are easy to see when placed against each other.

·         Check text color, in particular, to see that it contrasts with background color sufficiently to be clearly legible.

·         Make sure the colors support the desired image and the intended message.