Wednesday, October 17, 2012

L08 : Cross-Cultural Literacy and Communication



BA370
Leadership Communication Chapter 08 : Cross-Cultural Literacy and Communication





This chapter provides a beginning and should have increased the recognition of the importance and value of understanding and appreciating cultural differences. This chapter has provided an introduction and basic foundation for leadership communication across cultures.
Leaders need an understanding of and appreciation for cultural diversity, called cross-cultural literacy here. It means being literacy or knowledgeable about the fundamental differences across cultures. Organizations seek diversity in order to compete, and leaders need to be better educated about culture to lead effectively and to take full advantage of the value diversity provides.
A number of frameworks exist to help individuals define and organize the most important cultural differences. It is difficult to cover all of the most universal categories in which to place all the possible cultural differences, but cultural frameworks can be highly useful to bring insight into cultural differences and to help us approach culture systematically and non-judgmentally.

Question 1: What are the approaches we should adopt to any cross-cultural encounter?
Answer:
1.    Be open and respectful.
2.    Know the social customs.
3.    Learn as much about the culture, history, people, and even language as reasonable.
4.    Obtain pointers and feedback from members of the culture.
5.    Be patient, be flexible and value the time needed to develop relationships.
6.    Keep a sense of humor.
7.    Keep language simple and avoid jargon.

Question 2: What is culture?
Answer: Culture is a fuzzy set of attitudes, beliefs, behavioral conventions, and basic assumptions and values that are shared by a group of people, and that influence each member’s behavior and his/her interpretations of the meaning of other people’s behavior.

Question 3: What is context?
Answer: Context is anything that surrounds and accompanies communication and gives meaning to it.

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