L02 : Leadership Communication Purpose, Strategy, and Structure

BA370

Leadership Communication Chapter 02 : Leadership Communication Purpose, Strategy, and Structure

In this chapter, you will learn about establish a clear communication purpose, develop your communication strategy, analyze your audiences, and organize written and oral communication effectively. Strategy consists of two actions : 1. Determining goals and 2 developing a plan to achieve them.

To achieve your intended results, you first need to establish a clear purpose. You will usually find that you have one of three general purposes :
- To inform - transfer facts, data, or information to someone
- To persuade - convincing someone to do something
- To instruct - instructing someone in a process

We have to clarifying the purpose and generating idea and connecting thinking and communicating. And then considering the communication context like where does the communication fall in the overall flow of communication first or last?. Like wht happened before and after? And using a strategy framework to help us develop the how-to-use and when to use it. Creating action plan preparing for a major communication event. Or any communication that will reach audiences and effect an entire organization. About analyzing audiences by expertise, by decision-making style, by medium, by organizational context

Question 1: What are four approaches to analyzing an audience?

Answer:

·         By expertise

·         By decision-making style

·         By medium

·         By organizational context

Question 2: What is brainstorming?

Answer : Brainstorming is conducting an internal discussion with ourselves, recording the subject and any ideas related to it as they occur to us without concern for merit, order or logic.

Question 3:What are the guidelines for positively response from the audiences? 

Answer:

·         Get right to the main message

·         Stay on topic

·         Establish relevance to them

·         Organize the communication to be immediately accessible and relevant to their decision-making process.